David sweats his way to better work connections
David Leary is all about collecting splat points. If you go to an Orangetheory Fitness gym, you also collect splat points and now automatically have a connection with David. He also plays ice hockey and is an avid runner. Although he claims to run like a hockey player, his highlight was getting 2nd place in his age group in the Mt. Lemon Half Marathon.
In this episode, David and I talk about his exercise and running has allowed him to connect with others. Running is fairly common so when heās at a conference, David likes to organize a group to run together, which allows them to connect in an informal way. He also says that running is similar to his work, where you put one foot in front of the other and do the best you can do. Heās always shared his passions at work, from ice hockey to exercising, and has never put up a boundary between his personal and professional lives. He believes being genuinely authentic is important and adds, “People are too worried they have to be somebody they arenāt so they fit the stereotype.”
David Leary is a Small Business Ecosystem Evangelist at Intuit, where heās been for 20 years. His former QuickBooks related roles at Intuit have included tech support, quality assurance, engineering, product development, marketing, and product management. In 2014, he was named one of the “40 under 40” honorees by CPA Practice Advisor and in 2015 as a “One to Watch” in their Top 100 Most Influential People by Accounting Today.
He graduated from the University of Arizona.
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Welcome to Episode 102 of the Green Apple Podcast where each Wednesday, I interview a professional known for a hobby or a passion and just by being themselves, they stand out like a green apple in a stereotypically boring red apple world. And so many of us are taught a false hope by professionalism that to stand out, you need to get another certification or another degree or memorize all the tax codes or be the best technician in your field, whatever that is but this simply isnāt true because if you want to get ahead in business, itās still a human to human interaction.
Professionalism preaches that people with passions outside of work are less dedicated to their job or maybe not as good as their jobs so theyāre trying to distract themselves with these other things yet when people ask you so what do you do? Donāt forget to include the āAnd,ā as in Iām an accountant and Iām in a gospel choir or whatever it is that you do. Theyāre both important and make up who you are but itās the āAndā that people are most interested in because trust me, no one is saying, āOh, really? Tell me more about that accountant part.ā
If youāre listening to this and think, āHey! Iām in a gospel choirā or really, if you have any hobby or passion at all that youāre known for at work, please reach out to me because Iād love to have you on as a guest on the show or maybe you know someone else whoād be a good fit and theyād be willing to share their story. Just go to greenapplepodcast.com and send me a quick message or follow us on Twitter @GreenApplePod and message me there.
But today, itās all about David Leary who describes himself as a QuickBooks ecosystem expert. Heās helping bookkeepers and accountants all across the country and Iām just going to jump right into it here, David. Thank you so much for taking time to be with me on the Green Apple Podcast.
David: Thanks for having me. Appreciate it, John. Looking forward to this for three or four weeks now. Itās been very exciting.
John: No, no. Iām just so excited that we were able to connect and we share a lot of the same philosophies and this is going to be so fun.
David: Yeah, I think we met informally just because of Twitter just because of the word niche, this big argument that was going on and then I was like, āHey, I should just be on your podcast. We pronounce it the same.ā
John: Right, thatās exactly it. Because itās niche, because it rhymes with riches, niches for riches or whatever it is. I donāt even know.
David: Amen.
John: Thatās exactly what it is. I jumped in and got your back. Iām like I donāt even know this guy but heās a cousin of mine because he says niche so weāre related. Iām all in and itās all good but in the intro, I gave it a little bit of your you know, what youāre up to now but maybe in your own words, better to describe that and kind of how you got there.
David: Yeah. I think unlike a lot of your guests, I am not an accountant but I did like a lot of people who are in the space kind of fell into this space. I work for Intuit. Iāve been in Intuit, itās going to be 21 years this November. So itās been a very, very long time. Actually, I think just this week, somebody whoās in my original hiring class retired. Thatās how long of amount of time. Iām like the survivor that won, like Iām the last one. Thereās no million-dollar price but I won.
But yeah, kind of in school, like had you know, hey, this accounting teamās kind of interesting. I remember in high school, like a teacherās showing me Excel. I said, this is kind of cool. I was doing tech support for QuickBooks so I did tech support for the DOS products so I come from that world, came from DOS, got into Windows, got into quality assurance, product development, Iāve built an app, Iāve kind of done everything small business related and QuickBooks related except for commission sales, I never have done actual commission sales before of QuickBooks but all the other parts of QuickBooks Iāve been involved with plus four or five years.
Iāve been really heavily involved with apps, add-ons, third party developers, the accountants, and it really evolved my title from being a ādeveloper evangelistā into really an ecosystem evangelist because I spend most of my time talking to the entire ecosystem, small business owners, thatās where I really bounce around in. Itās a lot of one way I describe my job is I seduce developers, I sell dreams. Iām selling developers and their dreams of opportunity in small business, I sell small business on the idea of apps and QuickBooks, I sell accountants on the idea of apps that developers can help the accountants be more efficient so kind of about theyāre selling dreams.
John: Yeah, man. Good for you. I know you work really hard and youāre really good at your job. I mean thatās pretty awesome though, man. I mean just think of all the differences that youāve worked through technology-wise. I mean thatās pretty unbelievable. I mean you go from MS-DOS boot disks to people doing it on their phones now.
David: Yeah. Itās funny because sometimes, the use cases are still kind of the same. I look at time tracking, right? It used to be people would take that disk and stick it at everybodyās computer. They track their time the entire week, give the floppy diskette, walk it over to the person thatās going to do payroll, that person would process payroll with the time. They pulled of all the floppy diskettes. Basically, itās the same use cases, itās just been replaced with a phone. Itās really been, and then itās sending it through an API but the use case of the actual tracking the in and out is still the same and getting into payroll, that hasnāt changed.
John: Right, yeah, youāre right. I mean itās just a faster, in theory, a smoother way until it breaks. But yeah, thatās an excellent point is itās all just doing the same thing when you boil it down. So yeah, I mean how did you get into I mean doing the tech support side, I mean you just saw some Excel when you were in high school and were like yeah, thatās what I want to do?
David: I was like, āWow, this is amazing.ā Because I think up to that point, you had Windows and you were touching Microsoft paint, and that was kind of it, right?
John: Right, the Oregon Trail
David: Yeah, you could take like 15 numbers, put them in a column and get a total? That was mind blowing. Obviously, you saw these possibilities, right? So I think I was just one of those people that was just like wow, this is crazy great and then thinking like getting Accounting 101 in college and thereās people that get an Accounting 101 and theyāre like wait a minute, this is not for me. And I was okay, I kind of get this. Iām like I found myself actually studying.
So I kind of yeah, a little bit of accounting background, a little bit of computer science and then thatās the stuff but yeah, how I actually got to Intuit, I was actually working software sales before that like retail and that company was going bankrupt and kind of needed a job and thatās really what drove it, right? It wasnāt like a big decision. It was like, hey thereās this company, Intuit. I remember actually taking the job. I was like, itās not going to hurt to have Intuit on the rĆ©sumĆ© 21 years later.
John: Right, 21 years later, yeah.
David: Itās the entire rĆ©sumĆ©.
John: Yeah, I was going to say you donāt even have a rĆ©sumĆ© anymore because itās just Intuit. Thatās fantastic, man. But I mean itās so cool that you landed there and that youāve made it work and really flourished so thatās fantastic, really awesome.
David: Been a great ride, for sure.
John: For sure. And so I know youāre busy and very busy but when you do have some free time in your nights and weekends, whatās sort of hobbies and passions occupy your time?
David: Yeah, obviously kids. Dance dad, kids take up your time, menās soccer teams which donāt ever do that. Donāt volunteer to be team manager, ever. That coach, that type of stuff. But really for me, personally, I have to make sure I put in time. I like to run. I do a lot of Orangetheory Fitness. Iāve been tapering off of my hockey career a lot. Itās been slowly but surely tapering away, some of itās time commitment but yeah, I have definitely a passion for staying healthy and working out and doing Orangetheory Fitness and that type of stuff.
John: Yeah, and whatās Orangetheory Fitness? I never even heard of that.
David: Never heard of Orangetheory Fitness? Okay. So Orangetheory Fitness —
John: Yeah, but I also donāt really do a lot.
David: So essentially, itās a gym thatās based on high interval training. So the goal is to get your heart rate up to 86% or higher for 12 minutes during the approximately 55-minute workout. But the Orangetheory is, this is where the marketing comes in, right? Is that if you do that, youāll still burn calories for the next 24 to 48 hours.
John: Oh, okay. All right.
David: Itās a workout that combines — thereās some weights, thereās rowing, thereās treadmill, so youāre getting a nice — what I like about it for me is I just show up and just do whatever they tell you to do that day and then leave. So the workoutās never the same, but youāre getting that nice balance of weights and cardio, all at the same time and then they have this — itās game of five. They have these things called spot points, and thatās what youāre chasing so every time you hit that one minute in that zone of your heart rate, youāre clicking these spot points. You canāt use them for anything. Itās like you exchange them out of for money. It just exists.
John: Not even bitcoins which are also not even real. But thatās funny, man. But I guess the hockey is also fascinating to me because I mean youāre in the desert so howās that happen?
David: The reason is I was born in Buffalo, New York so my parents, right? So from a hockey community, hockey part of the country, the hockey. They moved to Arizona really, really young. They had a mall there that had a nice rink in it in Phoenix. So I went to Phoenix and started playing so I only play hockey at Arizona which is actually even crazier.
John: Yeah, that is even crazier. But I mean thatās the hardest sport that Iāve ever tried to participate in for sure. I mean itās unbelievable amount of coordination, youāre sweating profusely but youāre also freezing because youāre on ice. I mean just everything about it is so confusing to me. The fact that goals are scored at all is like Christmas miracle. I mean itās unbelievable. I mean just when you think about it, but yeah.
I mean for just once, actually in college, we used to have we called it wuss hockey because it was for people that could kind of barely skate, but never really played hockey and so we would get the rink of the team late at night and go play and yeah, youāre on a breakaway and then you forget the pock or whatever. And it was just like man, thereās so much coordination to this. Itās amazing. So kudos to you, man, because I mean I guess when you grow up playing it itās a lot easier but man, itās pretty hilarious to watch just regular civilians try to pull it off.
David: Yeah, I think I remember as a kid, they would do like — the kids would play with the parents and the parents or youāre out there with like whatever they could find like motorcycle helmets, you know, theyāll get out there and play us, and weāre using those rental skates with the ankles that are flopping over.
John: Oh, man, yeah. Like figure skating almost.
David: The green figure skates, exactly, right?
John: Thatās exactly it, right. Yeah, thatās pretty embarrassing, pretty embarrassing. But yeah, it seems like the big one is the running.
David: I think as of lately, yeah, the last four or five years, Iāve done a lot more running, a couple of marathons, enough half marathons where I donāt know how many Iāve done.
John: Wow, thatās impressive, man.
David: Any time I go to — I travel, right? Iāll try and figure out if thereās a run that overlaps, an accounting conference, or overlaps or Iāll just go running with whoeverās there. So I know weāve done that at QuickBooks Connect because sometimes, the nights go long sometimes at these conferences and a little bit of alcohol so you got to kind of run that out the next morning so you know, youāll go running with some people at the conference. āHey, letās meet in the lobby at 6:00 a.m., 5:30 a.m.ā and go for a run.
John: Right. I mean thatās cool too because youāre developing those relationships with people that youāre not around all the time.
David: Yeah, and itās become a bond, right? Itās easy that to me, anybody could do. Theyāre able to do it. Everybody kind of runs at their own pace and I mean youāre just meeting to run socially at your conference, that was just fun.
John: Yeah, thereās no time. Youāre not trying to do a personal best or anything. Yeah, thatās pretty fantastic. So do you have like a most rewarding type of coolest run experience or are there several that you can think of or theyāre all great?
David: I donāt know if theyāre all great. Sometimes, I feel like to be honest, I run like a hockey player, right? Iām like I run really hard for 45 seconds and maybe I walk two or three steps and I run hard again. Itās not good.
John: Thatās hilarious. Thatās so funny.
David: But actually, I think most rewarding is I did — thereās a mountain down here at Tucson called Mount Lemmon and itās straight up, and so I did the half marathon not the full but full is even more impressive. They said itās because 7,000-foot straight up climb of a mountain. Itās paved but yeah, I did the half and that was I got second place for my age group and so itās exciting but actually, the best thing about it is finally, you accomplished something. It was amazing, right? To run up this mountain which is truly and you ran. I mean your car cries when youāre driving up this road, right? So the fact that you ran up is really kind of insane. Yeah, that was probably most rewarding, running was.
John: Thatās impressive, man. Iāve done one half marathon thatās how many, I can still count them. And then I retired shortly thereafter because I was like this is dumbest thing Iāve ever done in my life.
David: It gets easier, I swear.
John: They do get easier, yeah sure, so does jumping in the deep end of a freezing pool. But yeah, I mean I guess it was cool. It was Indianapolis, we ran around the Indy 500 track and over the bricks and all that, and yeah, but I mean did sub two hours so I was pretty excited about that I guess. I did find out actually that Iām not a very good runner. By the time I finish, the winner was actually back in Kenya. Thatās how bad I was at the running. But no, it was pretty good, the sub two hours I was pretty excited about. But it is a cool thing that when you find other runners that are really in to it, thereās a common bond there that you find that I think is neat. So would you say that thereās a unique skill set you take from your running to your job?
David: I think running, I would think is a more metaphor, itās just one step in front of the other, right? I think maybe yeah, sometimes with work, right? That you just which email do you take next? I donāt know, just take the next one, you just get stacked with work. It is hard to prioritize, right? If youāre going to run a half marathon, what do you do? You canāt just prioritize, you just have to start doing it, right? Just chip away, chip away, chip away, and then sometimes, itās hard to prioritize and I think thatās a good philosophy is you just do one step in front of the other, and you do what you can do and eventually, youāll finish the marathon.
John: Yeah, and then the training and all that stuff and whatever. I mean my little mantra was peak on race day. So Iām like Iām not going to over train which the people I was running with, they were not pleased with that. But how does it come up in conversation like when youāre at conferences, are you just like, āHey, everybody, weāre going running tomorrow. Letās do this.ā
David: I think it comes up soon as before that. Social media is really I feel like has just — for all the knocks social media there are, right? That itās ruining the planet, people only stare at their phones, et cetera, but I think it really brings people closer. Iām personal friends I feel like with these 400 accountants that are all QuickBooks related and I know all these apps, and app developers all over so it goes from like you kind of knowing them and it goes from that totally lame LinkedIn connection, right? To really genuine Facebook like they know about your kids, you know about their kids, you know about the hobbies, you know your hobbies, and so, āOh, you run too. I didnāt know you were doing a run. Congratulations, you did your first half marathon.ā
And I think it kind of — social media really I think bridges that to where then you see each other, youāre like oh, yeah, how did your last run go? And it kind of bridges those connections.
John: Yeah, no, thatās great, yeah.
David: Going back to Orangetheory though, I think that oneās definitely, whatās interesting about that is itās franchised out so itās everywhere but everybody has the same workout so itās kind of cool you could connect with somebody, if you did that, you would have the same workout as me and we could talk about todayās workout.
John: Oh, wow. So itās by the day then. Wow, okay.
David: Yeah. So weād have the same workout and then tomorrow weād have the same workout even though weāre different states away different you know. Thatās easy a topic. Somebody else is this fellow Orangetheory person kind of always fun.
John: Yeah, I mean thatās the thing. You think your hobbies and passions are throwaways, itās just like oh, well itās something that I do on the side and whatever. Itās really fascinating when you find someone else that does the same thing that you like to do. Thereās some real magic that happens there.
David: Definitely, like just I know my kids are in competitive dance for a little while and I was a dance dad and you meat somebody, so Iām at a conference and he was dance dad. We could just talk about the same you know only other dance dads we get like how do you even know how to talk about it unless youāve done it?
John: Right, I have no clue what you guys are talking about. But even if like I mean yeah, if itās the same thing then itās like oh, man, like your best friends on accident right there but even if itās not someone else thatās a dance dad, I would still sit there and listen and be like oh, wow, okay. I didnāt realize that because even if itās not the same hobby, passion, itās still something that you learn about the other person sort of a thing.
David: Yeah, I think you have stories, right? Thereās crazy things that happen you go to these dance contests. It helps when thereās crazy TV shows about that stuff.
John: Thatās true too, yeah, definitely.
David: Like dads, right? So that helps but yeah, I think everybody has something theyāre passionate about or theyāre involved in that you can bring that to the table, thereās always something more interesting than much is talked about debits and credits, right? Thereās just always something more interesting to talk about.
John: Yeah, for sure. I just wish that universities and CPE classes encourage that a little bit more because then people wouldnāt look at me like I had a third eye when I told them what the green apple message is all about. But yeah, there always is more to somebody which I think is like the special part. Thatās where the magic is. Itās kind of like you know, Iām an accountant and I do comedy. No oneās ever said, āOh, really? Tell me more of that accountant part.ā Itās, āWait, what comedy? Where? What?ā And no matter what the āAndā is, the āAndā is the most important part. So thatās the thing of encouraging it with everyone and so when you started your career, were you sharing you know the, āHey, I love to play hockeyā and all this other stuff or did it slowly come out over time?
David: Definitely, I think if I look back, I was playing hockey a lot. I was younger, Iāve started doing it much younger but I definitely like — thereās a bar at the hockey rink so itās very easy to encourage, āHey, come out. Letās hang out at the bar. Iāll play hockey. Itāll be fun.ā So Iāve never kept a good boundary between that work and personal when it comes to hobbies and things going on and socializing with co-workers. Itās always been that way. I remember I was at the LAX accounting show the one year and I had stitches from hockey and Stacy Kildal take my stitches out at the hotel bar because I was —
John: Thatās so great.
David: Itās great, right? Like yeah, whatever happens, happens.
John: Yeah. I mean thatās certainly not the norm so what makes you just be like hey, take it or leave it, this is who I am?
David: I think itās just being genuinely authentic, right? Itās just really important to me, right? Hereās who I am, some of it might be I grew up with red hair. You grow up with red hair, youāre already kind of the outcast in a weird strange way, right? You have to learn to adapt and so people are staring at me anyways, whatās it matter?
John: Right, yeah. No, thatās an excellent point, man. And now Iām thinking, like a red hair playing hockey, like now Iām even way more confused but no, I mean thatās exactly it. So you just kind of grew up in this environment so for you itās like, thatās how I am, thatās how Iāve been all of my life.
David: Yeah, I donāt know whole life. Yeah, as Iāve grown for sure.
John: Itās something that not a lot of people do and what do you think it is that holds people back from you know, having that gray area between their personal and professional lives?
David: I think itās some of them think especially if you think about social media, right? I think a lot of people think itās going to be taking too much time or theyāre going to worry about saying something that will offend somebody. Thereās this constant tiptoeing and I think you just, if you donāt try to filter yourself, right? And just maybe your only filter, your only rule is like Iām going to leave everything wide open, right? So I donāt have any — if I post them in social media, itās just out there for the entire world.
I donāt have filters like only my mom can see the post, and only my friends can see this post because I think thatās when you start changing your messaging and trying to target to certain people when you just — hereās who I am just put out there for the whole world and whoeverās out there, out there. I think a lot of people are always trying to worry about well, I canāt see this because I also know these people and I canāt say something about hockey because I know these people Iām friends on Facebook that are runners and well, Iām also friends in Facebook that are accountants so I canāt say this because theyāre accountants. Itās just people will digest and take away from you what they want to take away.
John: Yeah, thatās exactly it.
David: A lot of people are too worried they have to be somebody or project themselves like fit that stereotype which is obviously weāre just constantly trying to fight.
John: Thatās what I found is it seems like people sort of fall into line kind of like Lemmings of well, this is what I think Iām supposed to be like, and part of it I think is the people ahead of you are doing the same thing and so you just kind of model yourself after people that are ahead of you and I guess it takes a couple of brave souls to just kind of buck the trend and be like yeah, no we donāt have to act like that. Thatās stupid. Just be you. Itās all good.
David: Some of it, I think itās you have to be aware of when the universe is telling you to change or do something different, right? I was going to a lot of conferences for trying to get developers and I have the worse business card, the Intuit business card was the worst business card. I couldnāt even put a website on it, it looked like the 30-year old business card and Iām going to these conferences with like, Iām going to use the word kids.
But you know, itās like the kids, itās this kick-starter guys, the run-keeper guys, itās like all these web 2.0s type startup companies, hot young developers and Iām going and Iām like oh, my god. Iām IBM. Iām giving out the 30-year old business card which is not good and so I went and bought my own business card, I know theyāre not Intuit brand but itās kind of where you have to pay attention to the universe is telling yourself and you kind of read into that and go from there so if you ever got my business card, itās my twitter picture.
John: Yeah, which is awesome, which is totally awesome. The sombrero or what is it?
David: Yeah, Iām wearing a sombrero, it was ridiculous — and even thatās like topic of conversation, right? During that lines of personal life and work life. We were at a kidās birthday party, the way I even took the picture but we had like soccer, tennis, and dance then we had to run to this birthday party and I had the kids in the car and weāre going to this party and it was a cowboy themed party and these parents go over the top, they got the ponies, they built a whole gold west town out of cardboard refrigerator boxes they were just over the top.
So we got to get cowboy hats, we go to the party store, thereās no cowboys hats, weāre wearing sombreros, so we bought sombreros and we go to this party and then they had fake mustaches and eyebrows, they stuck them on my face, my daughter took that picture, just happened to catch the rough lines and the colors just right. I was like, this is my business card and itās yeah, itās kind of stuck after that. Itās kind of almost become a brand within itself which is kind of a funny thing.
John: Yeah, but I mean itās cool because itās a little bit of personality and you know, thatās why our brain works in researching this and stuff with norepinephrine and oxytocin and mostly the norepinephrine interesting people youāre interested in. And itās not the standard business card. Itās like wait, what? What is this? So people start to lean in and then they take note of that. So good for you for being like, āHey, this is my new card.ā I guess when it comes to creating a culture that is, hey everybody itās cool to share. Do you think thatās on the organization or do you think thatās more on individuals to kind of just make that happen?
David: I think itās mostly on individuals actually. I think I really subscribe to the Cluetrain Manifesto type thinking like markets are conversations. This thought that you as the corporation control the message, you control the PR, you control the papers and that the real conversations happening in spite of you Mr. Corporation so I kind of subscribed to that mindset but I actually have seen though as even I can only get into Intuit and Brad Smith, right? Heās kind of sort of opened up more and because of that, it created like the whole Kiss meme he has and everybody does the rock and roll signs when they take photos with them now. But that had to come naturally. I think it came naturally for him eventually, right? It wasnāt so much instituted.
People being more open to who they are personally but it happens more naturally and organically I think then you canāt just have a mission of like weāre going to be more social, weāre going to be software and if you think he was leader of a company or your firm, I think that could ripple down from that.
John: Yeah, for sure. I mean if somebody at the top is setting the tone then that helps but certainly, I agree. I mean I worked for PricewaterhouseCoopers and people are like, āOh, what did you do this weekend?ā I was like, “Well, I drove to Louisville and did comedy shows.” And theyāre like, āWait, you did what?ā And 12 years later I had a partner who I never even worked with and didnāt even know his name remembered me at a conference as the guy who did comedy at night. I was like wow, thatās pretty crazy that Iām on your shortlist 12 years later of people that you remember and for nothing work related so thatās pretty fantastic, thank you very much. But thatās the thing is you know, itās that outside of work stuff that you can create those connections whether the cultureās there or not.
Have you seen companies that are doing things that encourage people to share? I mean I guess like Brad is a good example with the Kiss rock and roll type of means is kind of neat but other examples?
David: I canāt say I see companies that are like specific around sharing per se but I definitely have seen you know, obviously I see a lot of startups and I see a lot of our companies in our space that are — thereās something special about the company and the company culture, and I can like obviously TSheets is one thatās going to come to mind to people at Hubdoc and a clear law firm software.
Thereās just some companies that you meet them and the way their employees are and their culture and Expensifyās got their own culture thing going on and you start to meet these people and some of it maybe comes from leadership but it also comes from — itās almost infectious, right? Because then other people with similar personalities are like, well, I want to go work there. Those guys are tool. Thereās something enjoyable. I know that TSheets does a 5K for their employees but people want to seek that out, itās almost like if you have a good culture, right? Itās almost like an investment in your recruiting process, right?
John: Totally, man. Yeah, not only that but the retention as well so youāre saving money by not having to recruit new people but then you have more applications than you can ever do anything with. Even when youāre not have a job opening youāre still getting resumes because everybody wants in. Thatās an excellent point.
David: So to flip that back on you, are there any accounting firms that are like these?
John: There are, actually.
David: I can name app companies that are like this but Iām like who are they?
John: Yeah, in the text base, itās easier because the .com sort of culture and that sort of a thing. Clearly, in an accounting world where thereās a billable hour, that does make it a little trickier. But there are some firms that are just really killing it like Horn is a firm out of Mississippi and then the south east, they have some really, really cool culture going on there. And thereās DOZ is another cool one out of Indianapolis, a little bit of a smaller firm but they have some cool things going on, thereās Armanino, WithumSmith+Brown, might be just Withum now, theyāre pretty big on the east coast so thereās some firms of size that are doing pretty well but then thereās everybody else.
And itās just a matter of leadership, being willing to bite the bullet a little bit on their income to treat their people the way that they should be treated. But yeah, there are some, itās just the stereotype and the old guard and whatever. But there are some that are just like hey, this is dumb. Unfortunately, few and far between.
David: Yeah, I think youāre changing this, right? Everybody will have to one day buy your book and thatās tipping point, right?
John: Yeah, exactly. The book is going to be more the theory and just change your mind of how you look at hobbies and passions and donāt let professionalism suffocate your personality sort of message to kind of encourage, embolden everybody. I mean excited whenever that comes out. Still working on it. Iām trying to think, was there anything that you wanted to share that I skipped over?
David: Yeah, I mean like you have to listen to the universe, right? Let the universe drive these things. Before about a two-year period, unicorn libations was a thing. I had my own memes. It would just happen on accident, right? The universe just kind of threw this out there and I embraced it. And it got its own ways.
So if anybodyās listening, they could just go to Twitter search for #unicornlibations and thereās hundreds and hundreds of pictures of me holding a unicorn coffee mug with accountants. Like it just became ridiculous thing on its own, it wasnāt anything we set up to plan to do, it just got its own likes. And almost got too big because now all of the sudden Starbucks is making the unicorn drink and it kind of outgrew itself.
But you have to kind of just embrace these and be okay when these things happen. Itās not anything that consciously set out and arguably, I think things have consciously tried to do sometimes and like oh, Iām going to makes this great blog post or this YouTube video and then it gets three views. I did this great tweet I worked so hard on this tweet and then it gets you know, nobody retweets it or likes it. So I think when the universe gives you a gift like that, you just ride it and see where it goes.
John: Yeah, so David, I mean this has been super, super fantastic bur before I get on a plane and fly to the desert and you make me run or do this Orangetheory fitness and Iād have a heart attack, I do have my 17 rapid fire questions that I like to run you through.
David: 17, how is that — just random 17? Is this like a scientific number you figured out?
John: Itās a nice odd number. Itās just enough to where we get to know you but not enough to where it gets weird.
David: I paid attention to enough of your podcasts Iāve listened to like this is what would be your job interview if you had your accounting firm.
John: Oh, totally, absolutely, right? I mean youāre done in a minute and you actually know the person, yeah, this is somebody I should hang out with or not so much and yeah, I try to mix up the questions every once in a while. Theyāre a lot of fun. So let me fire up this machine here.
All right. Here we go. Weāll start you out, first one. Are you more oceans or mountains?
David: Iām probably more oceans.
John: Oceans, all right. When it comes to financials, are you more balance sheet or income statement?
David: Balance sheet.
John: Balance sheet, all right. Do you have a favorite animal?
David: favorite animal, no favorite animal.
John: No favorite animal. All right. Are you more cats or dogs?
David: Dogs.
John: Dogs, all right. How about do you have a favorite number?
David: Favorite number. Obviously, any good hockey player, 99.
John: Yeah, I was going to say. That one makes sense. I donāt even have to ask why. How about do you have a favorite color?
David: Favorite color, yellow.
John: Yellow. Least favorite color?
David: Least favorite color, maybe fuchsia?
John: Fuchsia, thatās a solid answer. Are you more pens or pencils?
David: Pens.
John: Pens, there you go. How about Star Wars or Star Trek.
David: Star Wars.
John: Yeah, yeah. How about are you more of a PC guy or a Mac?
David: PC.
John: Yeah, yeah. Right, right. And how about when it comes to your mouse? Right-click or left-click?
David: Oh, Iām a right-click.
John: Right-click. Thatās where all the options are, right? How about when youāre ordering a pizza? Favorite toppings? You can load it up.
David: Oh, load it up. A little bit classic, but pepperoni, bell peppers, and mushrooms.
John: Oh, yeah. How about more Sudoku or crossword puzzle?
David: Iām a Sudoku, for sure.
John: Yeah, there you go. How about more suit and tie or jeans and a t-shirt?
David: More shorts and a button-down shirt. I call it formal, right?
John: Formal. Thatās exactly it. Thatās so good. How about more early bird or night owl?
David: Iāve changed. Iām early bird now for sure.
John: Okay. Three more, three more. Do you have a favorite comedian?
David: Jerry Seinfeld.
John: Jerry Seinfeld. How about do you have a favorite TV show of all time?
David: Actually, Breaking Bad.
John: Yeah, and then the last one. The favorite thing you own or the favorite thing you have?
David: Favorite thing I own or favorite thing I have? I get a pool but I got one of those vacuums. A pool vacuum is by far the best I own.
John: Thatās awesome, man. Thatās such a great answer, such a great answer. Well, this was so awesome, David. Thank you so much for being with me today on the Green Apple Podcast.
David: Oh, thanks for having me, John. This has been a lot of fun and looking forward to it.
John: That was really, really fun. I particularly loved how David said, āPeople are too worried they have to be somebody they arenāt so they fit in the stereotype.ā I couldnāt agree more. Wouldnāt it be fantastic if we all stopped believing this made up stereotype and could actually create more human interactions? Thatād be so fantastic.
If youād like to connect with David on social media, go to greenapplepodcast.com, all the links are there and while youāre on the page, please click that big green button and do the super short anonymous survey about corporate culture. Thank you for sharing us with your friends so they get the message that weāre all trying to spread which is to go out and be a green apple.



